Sunday, January 2, 2011

A Day In The Life: Pedro's President Matt Simpson

A Pedro's Day In The Life: Matt Simpson from Pedro's on Vimeo.

Alright, so Matt Simpson doesn't spend every day like he spent the day depicted in the above video. He doesn't usually go for a lunch time ride with Jay from R & D and then a trail run, later that afternoon, with two of the meanest masters runners around; he just happened to that particular day. What's not shown in the video is the fact that Simpson does not sleep. He stays up Tweeting until 1 AM, and then he's up dealing with his...I think it's something like fourteen kids, at 5 AM, in the dark. The man is an animal...a animal machine. Not like a machine that makes animals. More like an animal that is a machine — like a Mecha-Shark or a Robo-Ferret.

Friday, December 31, 2010

Art of The Bike Wash with Petar Tomich

One of the major things Pedro's was doing out at Cyclocross Nationals in Bend, Oregon was washing bikes, lots of bikes. Muddy, muddy bikes. Hundreds upon hundreds of them. All day. In the video below, Petar Tomich talks us through a standard "triage bike wash." He's dressed like an Alaskan crab fisherman and like a crab fisherman, he is soaking wet, cold, and suffering, but still cranking away.

Pedro's was there for everyone, all the riders, pro and amateur alike. Did freshly re-crowned National Champ Katie "Straight Outta" Compton get VIP treatment? Ya, maybe a little bit. But she earned it.

Adam Myerson was shocked that Pedro's President Matt Simpson and VP Matt Bracken were out there washing bikes all day.

Thanks Adam, it's our pleasure, any time dude.

Thursday, December 30, 2010

Best of Bunnyhopping The Barriers at Cyclocross Nationals

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It might not always be the fastest way over the barriers and it's great way to end your race in a flash of pain and embarrassment, but there is just no denying how awesome bunny hopping the barriers is. Even Jeremy Powers, who was sitting solidly in third place at Cyclocross Nationals, chose to hop the barriers nearly every lap. He insisted on hopping rather than dismounting even though he was pretty much hitting the barriers sideways by the end, and just as close to knocking them over as anything. He could have easily lost his podium spot, but he knew he wasn't going to win, so he opted to entertain the fans rather than simply ride home safely.

The guy is aces in our book.

The other guys in the video are no schlubs either. They may have been well off the back of the race, but they gained valuable style points by cleanly roosting over the barriers consistently.

Those guys are all aces in our book too. It's a big book. It's called "The Big Book of People Who Pedro's Thinks Are Aces."

Monday, December 27, 2010

Pink & White Chris King/Pedro's Cielo Unveiled in Bend, Oregon

In addition to the pink and white skin suits, Pedro's unveiled a very special bike out at Cyclocross Nationals in Bend, Oregon — a pink and white Chris King Cielo.

The bike made an appearance at the Keep A Breast Foundation "Breast of Bend" fundraiser at the Midtown Ballroom in Bend on the Friday before Nationals.

The above stickers were available at the party. In the context of a discussion about breast cancer they are totally inoffensive, awesome even, but put it next to this bumper sticker:

on your pick up truck and it might take on an entirely different connotation.

The bike made a big splash at the Breast of Bend party, but it made its debut appearance at the Sunnyside Sports Pedro's/Lazer Helmets party the night before. Pedro's VP and top-notch wrench, Matty "Release The" Bracken, was under a bit of pressure as he tried to get the bike runway-ready before party time.

Matty B. went on a mad scavenger hunt for white housing, but had to settle for black. Still not too bad looking, eh?

The La Cumbre Peak, engraved brass head tube badge.

The bike is also adorned with all pink Chris King components, from the headset...

to the rear hub...

all the way back up to the front hub.

These are some quick "from the hip" shots, check back soon for some more artfully done (read: less horribly-bad) photos.

This dude was down with the pink theme.

Thursday, December 23, 2010

Pedro's Debuts Womens Cancer Awarenes Kit At Cross Nationals

Of course Pedro's decides to debut their pink and white kit at the only truly muddy cross race of the year: Cross Nationals in Bend, Oregon. After David Wilcox (above) rode the time trial to determine his seeding for the Masters 30+ race, he was pretty sure the mud-spattered kit would never recover. "So what, are those like one time use kits?" was the line the Pedro's Grassroots Team riders heard over and over again, all weekend long. But with some soaking in a bucket of diluted Green Fizz, the kits came back to life.

How bad was the mud?

The filthy slurry of Bend mud permeated the skin suit and cascaded its way down to the chamois. "It was technical, but I wasn't THAT scared." said U23 rider Josh Lehmann. You do the math.

Jeff Bramhall, Pedro's Operations Manager got out there to play in the mud too.

The Wilcox pre-mud bath, posing in front of the Pedro's neutral bike wash.

Tim Johnson was out pre-riding with a fender. Apparently a pro way to avoid the embarrassing skid-mark up the backside thing. A man once said that the mud-stripe is to winter riding what tan lines are to summer riding. That man was an idiot.

An Oregon CX fan unwittingly gets with the Pedro's program.

Pinning your bro's number on...a big part of Cross. Nothing creates a bond between two people like stabbing each other repeatedly with safety pins.

Adam Myerson is either bugging Dave about getting hooked up with a white Pedro's hat, or saying "You look awesome. I have an amazing life, but I would trade places with you right now at the drop of a hat, and speaking of hats..."

Photos of the matching Cielo bikes coming soon...

Monday, December 20, 2010

GET IN THE VAN! Race Across The Ground To CX Natz Episode 4

In episode 4 of GET IN THE VAN! Race Across The Ground To CX Natz the team really starts unraveling. They can't decide where to eat, they nearly run out of gas somewhere in Idaho, and Chandler's rank-ass continues to torment David and Thom.
Episode 5 coming soon...

Saturday, December 18, 2010

More CX Natz Footage With Jeff Bramhall

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Jeff Bramhall is Operations Manager for Pedro's, he's also a cyclocross racer. He donned the new white and pink Pedro's kit and went head to head with the mud-slicked, wind-swept, CX Nationals course in Bend, Oregon, racing in the Masters 30+ category. He went down in the first minute of the race, getting completely turned around (as you can see on the helmet-cam footage), wound up dead last, but rallied to beat a bunch of dudes.

Of course the helmet-cam damn near killed the guy, getting hung up on a low-hanging tree on the run/ride-up (two angles of that in the footage).

GET IN THE VAN! Episode 4 is still in the works...

If you didn't catch the other three episodes of GET IN THE VAN! Race Across The Ground To CX Nats, they are right here for your viewing enjoyment:

Episode 1

Episode 2

Episode 3